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Search Engine Optimization (SEO) is a critical step in the development of any new web site and its ongoing administration and maintenance. Good SEO planning and practices will affect your business’s online visibility. Getting your business’s web site listed on the Google and Bing search results pages can increase traffic to your site resulting in more customers. Note: students should be familiar with using personal computers with a mouse and keyboard and possess basic typing skills. Students should be comfortable accessing information on the computer. Students should have a basic understanding of the web and how to use a web browser such as Chrome.

What You'll Learn

  • SEO defined
  • How search engines work
  • Components of a SERP
  • Google search algorithm updates
  • Setting your business and SEO objectives
  • What is a keyword?
  • Long-tail and short-tail keywords
  • Keyword research
  • Tools used in keyword research
  • Structuring page elements
  • Optimizing page content
  • Link building
  • Social media

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  • Course Number SEO
  • Course Length 1 day
  • Course Fee $450.00
  • Delivery Format vILT (Instructor Led; Virtual LIVE Online; Remote Training)
  • Course Topic SEO
  • Vendor Vendor-Neutral
  • Technology WordPress

Register for course: SEO

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